MARKETING IN THE BANKING SECTOR: STRATEGIES, CHALLENGES AND INNOVATIONS. International Seven Journal of Multidisciplinary, [S. l.], v. 3, n. 6, p. 1644–1648, 2024. DOI: 10.56238/isevmjv3n6-013. Disponível em: https://sevenpubl.com.br/ISJM/article/view/6258. Acesso em: 21 aug. 2025.