CONSUMER PREFERENCE AND ITS INFLUENCE ON BRAND POSITIONING. International Seven Journal of Multidisciplinary, [S. l.], v. 4, n. 4, p. e7708 , 2025. DOI: 10.56238/isevmjv4n4-015. Disponível em: https://sevenpubl.com.br/ISJM/article/view/7708. Acesso em: 21 aug. 2025.