BRAND COMPETITIVENESS THROUGH PRODUCT DEVELOPMENT CONSIDERING THE PERCEPTION OF POTENTIAL CUSTOMERS. International Seven Journal of Multidisciplinary, [S. l.], v. 4, n. 4, p. e7709 , 2025. DOI: 10.56238/isevmjv4n4-016. Disponível em: https://sevenpubl.com.br/ISJM/article/view/7709. Acesso em: 21 aug. 2025.