(1)
Nava, I. O.; Rodríguez, G. O.; Domínguez, J. C.; Roldán Y Tovar, E.; Hernández, J. R.; Dionisio, R. C. N. MARKETING AND ADVERTISING STRATEGIES FOR THE LAUNCH OF AN ECO-FRIENDLY PAINT MADE FROM CRYSTAL PET: THE BIOPINT CASE. Editora 2025, 1371-1395.