DONATO, Ana Carolyna Cazé; SIMÕES, Rodrigo de Oliveira. FROM INFORMALITY TO FORMALISM: THE BRAND AS A MEANS OF DRIVING SMALL BUSINESS. Seven Editora, [S. l.], p. 2035–2050, 2025. Disponível em: https://sevenpubl.com.br/editora/article/view/6329. Acesso em: 21 aug. 2025.