ZAMBRANO, Gema Viviana Carvajal; QUINTERO, Frank Ángel Lemoine; RIVERA, Dianelys Nogueira; ALFONSO, Yanelis Ramos. BALANCED SCORECARD: MANAGEMENT TOOL FOR COMMERCIAL AND TOURISM ADMINISTRATION . Seven Editora, [S. l.], 2025. Disponível em: https://sevenpubl.com.br/editora/article/view/6438. Acesso em: 21 aug. 2025.