Nava IO, Rodríguez GO, Domínguez JC, Roldán Y Tovar E, Hernández JR, Dionisio RCN. MARKETING AND ADVERTISING STRATEGIES FOR THE LAUNCH OF AN ECO-FRIENDLY PAINT MADE FROM CRYSTAL PET: THE BIOPINT CASE. Editora [Internet]. 2025 Nov. 27 [cited 2026 Jan. 11];:1371-95. Available from: https://sevenpubl.com.br/editora/article/view/8610