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• A study on Apple and its actions in retail marketing

  Letícia da Sila, Maria Julia Muniz Antunes, Adauto Luiz Carrino

  2023-09-15

• A LOOK AT SALES AND EMAIL MARKETING PERSONALIZATION WITH ARTIFICIAL INTELLIGENCE

  Victor Hugo Amador Nelo, Adauto Luiz Carrino

  2205-2214

  2025-11-20

• ARTIFICIAL INTELLIGENCE IN MARKETING CAMPAIGNS: A WAY TO ADAPT MARKETING TO NEW TECHNOLOGIES

  Andrey Cesar de Lucena de Barros, Ricardo Marciano dos Santos, Alfredo Nazareno Pereira Boente, Vinícius Marques da Silva Ferreira, Miguel Gabriel P de Carvalho, Thiago Silva da Conceição, Rosangela de Sena Almeida, Renata Miranda Pires Boente

  1761-1774

  2025-12-04

• BUSINESS PLAN FOR OPENING AN ONLINE STORE SELLING UNIQUE BABY CLOTHES - SO CUTE! WITH EMPHASIS ON ONLINE MARKETING

  Carla Fernanda Martins, Luís Eduardo Machado

  1326-1357

  2025-11-27

• A framework for utility marketing

  Renato Emanuel Gomes da Silva, Silvio Augusto Minciotti

  465-485

  2024-08-09

• DIGITAL ENTREPRENEURSHIP: A DIGITAL MARKETING STRATEGY WITH E-COMMERCE AND DROPSHIPPING

  Juan Gabriel Pires Boente, José Mauro Baptista Bianchi, Alfredo Nazareno Pereira Boente, Renata Miranda Pires Boente

  437-457

  2025-10-28

• CONTENT MARKETING OF SPORTS ACTIVITIES AS A TOURIST INFLUENCE IN THE SUCRE DESTINATION

  Lilia Moncerrate Villacis Zambrano, Jonathan Eudaldo Quezada Calderón

  476-491

  2025-07-03

• CONTENT MARKETING OF SPORTS ACTIVITIES AS A TOURIST INFLUENCE IN THE DESTINATION SUCRE

  Lilia Moncerrate Villacis Zambrano , Jonathan Eudaldo Quezada Calderón

  1218-1231

  2025-06-26

• Marketing plan for the company in the area of information management

  Marcelo Cavaglieri

  2023-04-11

• Strategies for improvement in marketing planning: A case study in the company PDCM

  Francisca Daura de Lima, Joyceane Mendonça de Araújo, Rosangela da Silva Pereira, Cintya Barreiro Colares, Marcello Pires Fonseca

  522-537

  2024-09-13

• ARTIFICIAL INTELLIGENCE AS A CONTRIBUTION TO NEW EDUCATIONAL MARKETING  STRATEGIES

  César Arturo Carbache Mora, Gema Viviana Carvajal Zambrano, María Carmen Patiño López

  403-411

  2025-05-13

• MARKETING AND ADVERTISING STRATEGIES FOR THE LAUNCH OF AN ECO-FRIENDLY PAINT MADE FROM CRYSTAL PET: THE BIOPINT CASE

  Itzayana Ortega Nava, Guadalupe Ortiz Rodríguez, Jasiel Cid Domínguez, Edgardo Roldán Y Tovar, Jaime Rosas Hernández, Roberto Cesar Nepomuceno Dionisio

  1371-1395

  2025-11-27

• Sustainability as a new business model: a brief analysis of natura's green marketing

  Samantha Praxedes Constâncio, Kellen Rocha de Souza

  2023-04-13

• BETWEEN LIKES AND PURCHASES: EVIDENCE ABOUT THE ROLE OF DIGITAL INFLUENCERS IN GENERATION Z CONSUMPTION IN JUIZ DE FORA/MG

  Anna Júlia Delgado de Matos, Victor Miranda de Oliveira, Tatiana Dornelas de Oliveira Mendes

  1669-1689

  2025-09-19

• Marketing applied in companies in the health area: a discussion about the use of its tools

  Edmir Kuazaqui

  130-143

  2023-02-13

• Marketing of places and sustainable development in regions of low population density: A look at the south of Brazil, from the perspective of local public managers

  Ariosto Sparemberger, Airton Adelar Mueller, Cristian Sparemberger

  818-834

  2024-03-07

• Crafting a competitive business development strategy for Java Aroma Essential: An MSME in the essential oil industry

  Jorge Figueiredo, Isabel Oliveira, Maria Nascimento Cunha

  145-159

  2024-07-18

• Digital marketing and social networks as an innovation opportunity for micro and small companies: a study carried out with retailers in the city of Lavras – MG

  Cassiano de Andrade Ferreira de Andrade Ferreira, Rafaella Cristina Campos, Fernanda Mariano Naves, Wanessa Barati da Silva, Gislaine Guimarães Fernandes

  2023-04-04

• Estudo das práticas do endomarketing por meio do marketing de relacionamento na indústria de produtos orgânicos

  Graziela Oste Graziano Cremonezi

  2023-07-06

• Agile Marketing: uma estratégia mercadológica além do 4.0

  Eduardo Jorge Feitosa, Erika Rolim P. Dos Reis, Marina A. E. Negri

  2023-03-14

• Boca Rosa Beauty and BBB 20 20: Storytelling Analysis

  Eduardo Henrique Alves Pinheiro, Giovana Zanoni, Adauto Luiz Carrino

  2023-09-15

• THE ROUANET LAW IN BROADWAY PRODUCTIONS AND CELEBRITY THEATER

  Vinícius Mizumoto Mega

  86-104

  2025-07-09

• AUGMENTED REALITY AND PURCHASE INTENTION IN FASHION AND BEAUTY RE-TAIL: A SYSTEMATIC REVIEW ON ACCEPTANCE AND RISK REDUCTION FACTORS

  Paula Zambiasi, Eliane Pozzebon

  1759-1781

  2025-10-06

• Managerial actions in health care companies

  Fabiano Veloso Gomes, Roberta Azoubel, Guilherme José Elias Eloy

  357-365

  2024-06-12

• SOCIAL NETWORKS AS TOURIST PROMOTION OF THE CHARAPOTÓ SPAS

  Lilia Moncerrate Villacis Zambrano, Alexandra Scheznarda Anchundia Delgado

  550-564

  2025-07-09