INNOVATION AND IT AS CROSS-CUTTING DRIVERS OF COMPETITIVENESS IN MEXICO. International Seven Journal of Multidisciplinary, [S. l.], v. 4, n. 4, p. e7901, 2025. DOI: 10.56238/isevmjv4n4-035. Disponível em: https://sevenpubl.com.br/ISJM/article/view/7901. Acesso em: 8 oct. 2025.