Importância do pós-venda no segmento de medicamentos na cidade de Campina Grande-PB

Abstract

The main aim of this article is to explain the importance of after-sales service in attracting and retaining customers. Any company must treat customer relations as a priority, focusing on meeting the needs and satisfying its customers. For a successful after-sales strategy, it is essential that the company knows its audience's behavior well and all the stages the consumer goes through, from the sale to the after-sale. Understanding all the after-sales tools will be a competitive advantage that will bring excellent results. The methodology used in this study is based on quantitative research, which aims to understand phenomena through data collection, pointing out behaviors and predilections, as well as other actions of individual consumers who belong to a certain group or society.