A COMPARATIVE CASE STUDY OF THE BRAZILIAN AND U.S. MARKETS: REGULATORY ENVIRONMENT, INSTITUTIONAL DYNAMICS, AND STRATEGIC IMPLICATIONS

Abstract

This article presents a comparative case study of the Brazilian and United States markets, focusing on how institutional, regulatory, and legal differences shape business environments and strategic decision-making. Drawing from real academic literature and empirical data, the analysis explores key contrasts in legal systems, tax complexity, corporate governance, and institutional trust. While the U.S. offers a more predictable and transparent regulatory framework, Brazil presents significant challenges stemming from bureaucratic inefficiencies and legal uncertainty—yet also offers strategic opportunities for firms that can adapt to institutional voids. The study concludes that understanding and responding to these institutional dynamics is essential for multinational enterprises operating in both developed and emerging economies.