THE ROUANET LAW IN BROADWAY PRODUCTIONS AND CELEBRITY THEATRE

Abstract

The article aims to show, through interviews with representatives of private and public companies, directors of projects sponsored and made unfeasible through the Rouanet Law and a survey of theater plays sponsored in 2011 through tax waiver, that there is a concentration of tax exemption resources on Broadway productions and on actors and directors renowned by the media to the detriment of authors and directors and actors unknown to the press. In this way, large companies benefit from shows that provide financial and institutional marketing returns, the entertainment culture that seeks to amuse and please the "large public". Research by the Ministry of Culture stated that there is a concentration of 50% of resources in just 3% of proponents. The theoretical framework was extracted from authors such as Adorno; Horkheimer; Abreu; Barichello; Barbalho; Botelho; Bourdieu; Coelho; Cruz; Debord;Fragoaz; Katz;Moreira; Ortiz; Rubim.