ENTREPRENEURIAL ECOSYSTEMS AND FRANCHISE DEVELOPMENT: ECONOMIC IMPACT AND REVENUE GENERATION
DOI:
https://doi.org/10.56238/rcsv15n10-012Keywords:
Entrepreneurial Ecosystems, Franchising, Regional Development, Economic Impact, Revenue GenerationAbstract
Entrepreneurial ecosystems play a decisive role in shaping business formation, scalability, and regional competitiveness, particularly in organizational arrangements characterized by network-based expansion such as franchising. This article examines how ecosystem components—including public policy frameworks, incubators, financial availability, and institutional support—affect the creation and growth of franchise networks and their capacity to generate revenue and economic spillovers. Drawing on empirical research and theoretical discussions from entrepreneurship, regional development, and franchising literature, the paper analyzes how ecosystem maturity influences franchise scalability, geographic diffusion, and performance outcomes. The findings suggest that franchise systems embedded in supportive ecosystems demonstrate stronger expansion dynamics, enhanced operational coordination, and more significant contributions to local economic development. The study contributes to the understanding of franchising as both an entrepreneurial pathway and a structural mechanism for regional revenue generation in emerging markets.
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