DEVELOPING REAL ESTATE PRODUCTS TAILORED TO LOCAL MARKETS AND INVESTORS

Abstract

Real estate development requires a strategic understanding of local markets and investor needs to maximize sales and investment outcomes. This article explores how developers and commercial directors can design and implement property products that meet the specific demands of regions such as Mogi das Cruzes and São José dos Campos. Emphasizing market research, product innovation, and strategic partnerships, the study highlights how tailored real estate products increase investor confidence, accelerate sales, and enhance the competitive positioning of developers. The findings provide actionable insights for real estate professionals seeking to adapt offerings to local dynamics and investor expectations.