NEUROSCIENCE IN ACTION: THE RELATIONSHIP BETWEEN NEUROPLASTICITY, ASSERTIVENESS AND PERSONAL ACHIEVEMENT

Abstract

This study investigates the influence of neuroplasticity on the development of assertive behaviors, highlighting its impact on effective communication and individual success at work and in life. The research sought to answer how neuroplasticity can be used to strengthen assertiveness and improve emotional regulation. The hypothesis was that repeated assertive interactions, combined with social skills training, stimulate the modification of neural circuits in the prefrontal cortex and amygdala, favoring balanced communication and informed decision-making. The objective was to understand the neurobiological foundations of assertiveness and propose neuroscience-based strategies for its improvement. This is a bibliographic study with a qualitative and descriptive approach, based on authors such as Kandel, Brandão, and Souza, and anchored in studies on neuroscience, behavior, and emotional regulation. The results indicate that assertiveness is directly associated with the balance of neurotransmitters such as serotonin and dopamine, as well as with the adaptation of neural circuits through neuroplasticity. It is concluded that assertiveness can be developed and improved through strategies based on brain function, contributing to improving quality of life, professional performance, and emotional well-being.

DOI: https://doi.org/10.56238/sevened2025.030-015