DIGITAL ENTREPRENEURSHIP: A DIGITAL MARKETING STRATEGY WITH E-COMMERCE AND DROPSHIPPING

Abstract

This academic work developed an applied study focused on the relationship between Digital Entrepreneurship, Digital Marketing, E-Business, E-Commerce, and the Dropshipping model as an innovative strategy for online business development. The research adopts a qualitative and experimental approach, grounded in a comprehensive literature review and the practical implementation of an e-commerce platform named Pawzzi, specialized in pet products. Using the Business Model Canvas framework, the study structured a digital business model aligned with the principles of cost reduction, scalability, and technological integration. The results demonstrated that the dropshipping modality, when supported by effective digital marketing strategies and customer relationship management, represents a viable, flexible, and profitable alternative for micro and small entrepreneurs seeking entry into the digital market. The findings also emphasize the centrality of user experience (UX) design, mobile responsiveness, and social proof in achieving competitiveness and long-term sustainability in the e-commerce ecosystem.

DOI: https://doi.org/10.56238/sevened2025.036-023