DIGITAL TRANSFORMATION IN FRANCHISE NETWORKS: LEVERAGING TECHNOLOGY TO INCREASE REVENUE AND OPERATIONAL EFFICIENCY
DOI:
https://doi.org/10.56238/isevmjv2n1-035Keywords:
Digital Transformation, Franchising, Operational Efficiency, Analytics, ScalabilityAbstract
Digital transformation has reshaped organizational coordination, performance monitoring, and customer engagement across multi-unit business systems, including franchise networks. This article investigates how the adoption of enterprise resource planning systems, customer relationship management platforms, data analytics tools, automation technologies, and digital platforms contributes to operational efficiency and revenue generation in franchising. Drawing on empirical and conceptual studies in digital franchising and network governance, the paper analyzes how technological integration enhances decision-making processes, reduces coordination costs, and supports scalable growth. The findings suggest that franchise networks that successfully embed digital infrastructures into governance and operational routines demonstrate improved resource allocation, enhanced customer responsiveness, and more robust financial performance. The study contributes to the literature by examining digital transformation as a structural enabler of performance outcomes in geographically dispersed franchise systems.
References
1. The evolving landscape of franchising: Trends, challenges, and the impact of digital transformation. (2025). Creative News.
2. Adapting to change: How 2024 market innovations will shape franchises. (2024). R3V Brands.
3. Carminatti, I. (2021). Transformação digital no franchising: Quais as tendências inovadoras do setor? UFSC Repository.
4. Digital technology influence on franchise relations. (2020). International Journal of Innovative Technology and Exploring Engineering.
5. Understanding the impact of digital transformation on franchising. (2025). GetLaw Australia.
6. Judijanto, L. (2025). A bibliometric study of digital franchise models in emerging markets. Eastasouth Journal of Economics.
7. Development of franchising in terms of digital transformation. (2023). ASEM.
8. Digital transformation in global franchising. (2021). Franchising.com.
9. Digital franchising in the age of transformation. (n.d.). DOAJ.
10. Retail franchise ecosystem dynamics: Insights from countries. (2025). Journal of Retailing and Consumer Services.
11. Impact of cloud computing on franchise scalability. (n.d.). Franchising.com.
12. Digital platforms for franchisee training and efficiency. (n.d.). FLA Singapore.
13. Data-driven decision making in franchising. (n.d.). GetLaw Australia.
14. Hybrid digital models: E-commerce integration in franchises. (n.d.). Eastasouth Institute.
15. Automation and AI in franchise supply chains. (n.d.). International Journal of Emerging Markets.
16. Filho, A. W. B. N. (2025). Analyzing the relationship between collections management and corporate financial stability: A review of the literature. Brazilian Journal of Development, 11(8), e81864. https://doi.org/10.34117/bjdv11n8-057
17. The impact of professional experience on collections management: How seventeen years in the field shape decisions and strategy effectiveness. (2022). International Seven Journal of Multidisciplinary, 1(2). https://doi.org/10.56238/isevmjv1n2-021
18. Neves Filho, A. W. B. (2020). Entrepreneurship in collections: Challenges and opportunities in managing diversified client portfolios. Revista Sistemática, 1(1). https://doi.org/10.56238/rcsv1n1-007
19. Gotardi Pessoa, E. (2025). Sustainable solutions for urban infrastructure: The environmental and economic benefits of using recycled construction and demolition waste in permeable pavements. ITEGAM-JETIA, 11(53), 131–134. https://doi.org/10.5935/jetia.v11i53.1886
20. Gotardi Pessoa, E. (2025). Analysis of the performance of helical piles under various load and geometry conditions. ITEGAM-JETIA, 11(53), 135–140. https://doi.org/10.5935/jetia.v11i53.1887
21. Recycling of rare earth elements using ionic liquids for regenerative manufacturing. (2023). International Seven Journal of Multidisciplinary, 2(5). https://doi.org/10.56238/isevmjv2n5-037
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
